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From our CEO

Notes on building modern Thai brands.

Essays on operating groups, brand portfolios, and what it takes to build patient, well-made consumer companies in Bangkok. Published on Medium.

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About the writer

Greenstead's CEO writes about operating consumer brands in Thailand — what works, what doesn't, and what we're learning while building Super Leaf, Flippie, and Sarapab alongside our retail partner Stash BKK.

The essays live on Medium. New writing is published when there's something worth saying.